San Bernardino recently hosted the 32nd Inland Empire World Trade Conference, themed “The World in Motion: Advancing Sport Tourism on a Global Stage.” This event highlighted the city’s strategic position in the evolving landscape of global sport tourism.
Conference Highlights
The conference, held at the Event Center at Bear Springs Hotel in Highland, brought together over 100 public and private sector leaders. Discussions centered on how trade, tourism, and sports are shaping the global economy and creating new opportunities for regions like Southern California’s Inland Empire.
Keynote Address
Deputy Assistant Secretary Bradley McKinley from the U.S. Department of Commerce delivered the keynote address, providing critical perspectives on U.S. trade policy, export promotion, and global market development.
San Bernardino’s Strategic Position
With Southern California set to host major international sporting events in the coming years, including the 2026 FIFA World Cup and the 2028 Summer Olympics, San Bernardino is uniquely positioned to capitalize on opportunities in sports tourism, global trade, logistics, and cross-border partnerships.
Economic Implications
The conference underscored how sport tourism can drive trade, investment, and job creation. By leveraging its logistics assets, visitor economy, and growing sports infrastructure, the Inland Empire aims to expand exports and attract international visitors.
Looking Ahead
As San Bernardino continues to engage with global markets, events like the Inland Empire World Trade Conference play a crucial role in positioning the city as a hub for international trade and tourism.