San Bernardino’s economic landscape is a dynamic mix of growth, challenges, and opportunities. Understanding these trends is crucial for local businesses, entrepreneurs, and job seekers aiming to navigate and thrive in this evolving environment.
Economic Growth and Impact
California State University, San Bernardino (CSUSB) has been a significant driver of regional economic growth. The university’s Randall W. Lewis Center for Entrepreneurship has surpassed $1 billion in economic impact, assisting over 213,000 businesses, launching nearly 2,840 startups, and supporting the creation or retention of more than 62,000 jobs. This milestone underscores CSUSB’s pivotal role in fostering entrepreneurship and economic development in the region.
Moreover, CSUSB contributes nearly $1 billion in regional industry activity and supports approximately 9,100 jobs across San Bernardino and Riverside counties. These figures highlight the university’s substantial influence on the local economy.
Business Climate and Employment Trends
The Riverside-San Bernardino metro area ranks 53rd out of 200 in the Milken Institute’s 2025 “Best Performing Cities” index, reflecting a strong business climate. Notably, the region ranks 31st in five-year wage growth and 34th in five-year job growth, indicating a robust economic environment conducive to business and employment opportunities.
Employment trends across various industries have shown mixed results. Between 2023 and 2024, the healthcare sector experienced an 8% increase in employment, while educational services and government sectors grew by 6% and 4%, respectively. Conversely, professional services saw a 5% decline, manufacturing decreased by 4%, and both construction and logistics sectors experienced a 1% drop. These trends suggest a shifting employment landscape, with growth concentrated in healthcare and education.
Support for Entrepreneurs and Small Businesses
San Bernardino County has been proactive in supporting minority entrepreneurs through initiatives like the Asociación de Emprendedor@s program. This program offers culturally tailored training and mentorship in Spanish, addressing challenges such as limited access to resources and support networks. In 2023 and 2024, the program supported 165 Hispanic entrepreneurs, with 88 graduates completing intensive training. Nearly half of the 2023 graduates launched their own businesses, contributing to the region’s economic growth.
The City of San Bernardino’s Economic Development Department also plays a crucial role in fostering local business growth. The department offers resources such as site selection tools, business grants, and assistance with property tours, aiming to create a thriving community for businesses and residents alike.
Looking Ahead
While San Bernardino’s economy shows promising growth in sectors like healthcare and education, challenges remain in industries experiencing employment declines. Continued support for entrepreneurs and small businesses, coupled with strategic investments in infrastructure and workforce development, will be essential in sustaining and enhancing the region’s economic vitality.
For local businesses and entrepreneurs, staying informed about these trends and leveraging available resources can provide a competitive edge in navigating San Bernardino’s evolving economic landscape.